SEO, properly done, will increase the quality and quantity of visitors to your
website. The search engines use a constantly changing algorithm to determine which
sites will show up when a user does a search. There are over 200 elements of the
search algorithm with one of the main determinants currently being the number of
inbound or back links to a site.

Social media marketing is the use of social networks, online communities, blogs, wikis
or any other online collaborative media for marketing, sales, public relations, reputation
management and customer service. Common social media websites include Twitter, LinkedIn,
Facebook and YouTube. There are specific techniques to maximize your social media
presence through the use of social media optimization, also known as SMO.

Conversion optimization is the process of increasing the percentage of your
website visitors who take action on your website. Raising your conversion rate can
be done through the process of landing page optimization and design testing. This
allows you to find the combination that your audience best responds to.

Learn how to increase landing page and sales page conversion rates with A-B split testing,
multivariate testing (also known as the Taguchi Method) and Google's Website Optimizer.