Search Engine Optmization (SEO) benefits both new and established websites, but it's not a 'one time fix'. Some tasks are performed just once, while others are performed on an ongoing basis. SEO can be separated in two distinct phases:

•Phase I: Market Research, Initial Keyword Research, On-Page Optimization, Site Structure and Directory Submissions. These steps are generally performed once each at the beginning of your SEO project.

•Phase II: Link Building, Adding Content (and the associated keyword research) and Maintenance. These steps represent the ongoing portion of Search Engine Optimization.

SEO is determined in large part by keywords. For a commonly searched term (mortgage, for example), it could take over a year to appear on the first page, even with considerable effort. For a less searched term (Beanville attorney, for example), it's very possible to get first page rankings in just days or weeks.

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